THE BUYER JOURNEY CHANGED. YOUR SALES PLAYBOOK DIDN'T.
Buyer Coding™ uncovers the hidden patterns behind missed quotas, stalled deals, and ghosted prospects.
Trusted by sales professionals at:
Why Buyer Coding™ Works
Because guessing why deals stall leads to missed quota and lost commission.
The Modern Buyer Reality
Research More
67% of buyers conduct independent research before ever talking to sales
Trust Less
Traditional sales pitches trigger immediate skepticism.
Decide Differently
Buying committees are larger, decision cycles are longer
Get Ghosted
Silence costs commission. Confidence.
Old Frameworks
SPIN, BANT, MEDDIC, SPICED
Built for a different era when salespeople controlled information flow
Buyer Coding™
Modern Sales Psychology
The first framework designed for today's informed, skeptical buyers
Ask Our AI Expert
Get instant, expert-level answers about buyer psychology, sales strategies, and the 5 buyer codes.
What Our AI Can Help You With
Buyer Type Identification
Learn to quickly identify which of the 5 buyer codes your prospect exhibits
Sales Strategy Advice
Get personalized recommendations for approaching each buyer type
Course Guidance
Find the perfect training program based on your experience and goals
Real-Time Problem Solving
Get immediate help with specific sales scenarios and challenges
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Master Buyer Coding™
Choose the perfect program to transform your sales results with our proven buyer psychology framework.
Entry
- Early adopters will get 40% off
- 30+ min of breakout vids training
- 10 slide PDF
- Access to the Buyer Coding™ CoachBot
- Discovery call cheat sheet
- One 30-minute one-on-one coaching call
30-day money-back guarantee
Enterprise
- For large organizations with custom needs
- 10 sales reps included
- Live Training & Workshops (in person or virtual)
- Enterprise Pitch Deck — a ready-to-use framework for your reps
- Cheat Sheets & Collateral — fast-reference tools your team will actually use
- Custom Materials (if you need more than the deck + cheat sheet, I’ll build it)
- Leadership Debriefs — translate Buyer Coding™ into deal reviews.
Custom pricing based on team size
Not sure which course is right for you?
Book a free 15-minute consultation to find the perfect program for your goals.
Meet Rich Patterson
Sales strategist, leadership coach, and creator of the revolutionary Buyer Coding™ framework that has transformed how thousands of professionals approach sales psychology.
With over 15 years of experience across Fortune 500 companies and startups, Rich discovered that every buyer operates from one of five distinct psychological profiles. This breakthrough led to the creation of the Buyer Coding™ framework.
"I built Buyer Coding so sales teams stop guessing and start selling the way buyers actually decide."
— Rich Patterson's Leadership Philosophy
What Sales Professionals Are Saying
Real results from real sellers using Buyer Coding™
“I can't believe how you simplified this. Every conversation I have from here on out, I'll be thinking about these codes. I sell into the restaurant industry and can already think back to conversations I've had and how this would have changed things for me. I highly recommend people in sales learn this!”
“This is the 3rd training I've purchased but the first one I'll actually use!”
“Got early access to the framework and the Buyer Coding CoachBot subscription. Can't recommend enough. I jump on a call now, slow down, and ask the buyer coding discovery questions. Once I determine which type of Buyer they are, I plug into the CoachBot what I sell and how to prepare for my next meeting. I've only had six meetings, but I've closed one already since then. You can feel the difference in the conversations!”
“Every rep learns to sell to titles, but very few learn to sell to the way people actually make decisions. And BDRs don't get the luxury of long discovery, they get 30 seconds to earn trust. Buyer Coding teaches you how to recognize a buyer's style instantly so you can meet them where they're at, not where your script tells you to be.”
“A lot of Buyer Coding and Rich's teachings has actually influenced our GTM strategy for 2026 and how we present ourselves to which contacts. Love it.”
“Every seller should sign up and run through this course. For the price it's a no brainer.”
“I completed Buyer Code Framework. Absolutely love it. It honestly has me re thinking several deals and I can see it unfolding. My wife and I have subscribed to love languages since we were dating so seeing something similar applied to sales has me like a kid in a candy shop!”
“This framework bridges the gap between buyer psychology and day-to-day SDR execution better than anything I've seen.”
“I highly recommend Buyer Coding for anyone interested in mastering sales psychology. The framework is like the "Love Languages" for understanding how people buy. The course is straightforward, and the resources are ready for immediate use. Understanding how to ask the right, specific, targeted questions is helping me connect with buyers much more efficiently.”
Ready to Transform Your Sales?
Take the first step towards mastering buyer psychology. Get in touch with us to learn more.
Let's Talk About Your Sales Goals
Ready to transform your approach? Send us your questions, challenges, or feedback. We typically respond within 24 hours.
Email Us at rich@buyercoding.com