The Buyer Coding™ Blog
Deep insights into buyer psychology, proven sales strategies, and the science behind successful conversions. Master the art of understanding your customers.
Latest Deep Dive
The 5 Buyer Codes: What Every Founder, Rep, and Sales Leader Gets Wrong About How Buyers Decide
Most deals die because you're selling to the wrong version of the buyer that's sitting in front of you. Learn the 5 Buyer Codes and stop losing silent votes.
Coach Smarter, Not Harder: How Buyer Coding™ Helps Your Team Sell Without Scripts
Sales isn't just about the message. It's about how the message lands with different types of buyers. Buyer Coding™ helps you coach around how people buy, not just what your rep says.
5 Ghosting Triggers You Can Spot and Fix Using Buyer Coding™
Most ghosting isn't personal. It's psychological. Each Buyer Code has a ghost trigger. Miss the signal, and you lose them — sometimes forever.
Why Your GTM Sales Team Needs a Framework Reps Can Actually Remember
Reps today need frameworks that are fast, easy to recall, and rooted in modern buyer psychology. The last mainstream framework was released a decade ago.
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