Meet Rich Patterson
Sales strategist, leadership coach, and creator of the revolutionary Buyer Coding™ framework that has transformed how thousands of professionals approach sales psychology.
With over 15 years of experience across Fortune 500 companies and startups, Rich discovered that every buyer operates from one of five distinct psychological profiles. This breakthrough led to the creation of the Buyer Coding™ framework.
Fort Lauderdale, Florida
English, Spanish
"I built Buyer Coding so sales teams stop guessing and start selling the way buyers actually decide."
— Rich Patterson's Leadership Philosophy
15%
Increase in Close Ratio
15+
Years of Experience
8K+
LinkedIn Followers